Auguste the Label invites you to experience the essence of bohemian women's fashion, hailing directly from the sun-soaked beaches of Byron Bay, Australia. Founded on the belief in embracing personal beauty and radiating confidence, Auguste embodies the concept of wearing what makes you feel beautiful.

This brand captures the spirit of cherished moments that define lives – the leisurely weekends, the sun-drenched days by the sea, and the eagerly anticipated voyages abroad.

Collections by Auguste marry femininity with spirited, vibrant ensembles. The brand skillfully navigates the delicate balance between laid-back ease and elegance, cultivating a style that effortlessly blends relaxation with refinement.